ABCD

[[Two people, one sitting behind a executive desk, looking at some paper, and the other one by foot using a hat.]] Guy behind the desk: I've heard you're one of the best in marketing business, but I've got your portfolio here and looks like you've never run a major campaign. Why should I hire you to head our new initiative? Guy with a hat: If you don't mind asking, what gave you the idea I was one of the best in the business? Guy behind the desk: Hm? I don't remember. Just word of mouth or someth-- ...oh, you're good. Guy with a hat: Thank you. When can I start? {{title text: There are a lot of books on marketing out there. I wonder if you're safest just buying the most popular one.}}